Building Agile Emergency Response Model for Indonesian Tourism’s Crisis Management
Ministry of Tourism and Creative Economy of The Republic of Indonesia (KEMENPAREKRAF)
The Challenge
When a crisis struck in tourism sectors, information overflow creates waves of invalid information which compromise coordination between responsible parties. The confusion may cripple aid distribution and logistic calculation even jeopardize the reputation of Indonesian tourism as a whole.
Approach and Result
Working with a third party, government institutions, and other Kemenparekraf-related associations, we did baseline survey, primary & secondary research, focus group discussion (FGD), creative multimedia agenda setting, and media engagement. The results were several essential documents, such as SOP Tourism Crisis Center, Regulation of Ministry of Tourism on Crisis Management of Regional Tourism, Public Relation for Crisis Management Protocol, Marketing Strategy Guide, and other strategic documents.
vIn 2020-2021, we responded to the COVID-19 pandemic crisis by conducting day-per-day live media monitoring, ethnography study, and national and international scale survey, which laid the foundation of Kemenparekraf’s marketing strategy.
We closely monitored and analyzed public perception of crisis on the media.
The analysis then were presented in meaningful and easy-to-understand visuals.
Recovering from current account deficit of Indonesia tourism service sector
Bank Indonesia (Bank Sentral Republik Indonesia)
The Challenge
In 2019, persisting fallout of past disasters in Bali and Lombok decreased the number of tourists, which deterred the government recovery plan for the current account deficit (CAD). The situation prompted the development of Tourism Crisis Management (MKK) to mitigate potential disasters or crisis.
Approach and Result
We implemented 3 approaches; literature studies, focus group discussion, and quantitative & qualitative survey using primary & secondary data. The analysis was done in 2 stages; First, we discovered foreign tourists’ perception towards disaster, decision-making processes, and preferred travel destinations using big data analysis, then we used the findings to develop strategic mapping and action plans. The result was a set of strategic advice for Bank Indonesia and related stakeholders (Minister/Institutions) to formulate policies that could potentially increase government revenue in trade service.
We conducted two stages of analysis to identify tourists’ perception and develop strategic mapping.
Constructing backbone system to counter misinformation and disinformation in Indonesia
Ministry of Communication and Information Technology (Kominfo)
The Challenge
In 2019, persisting fallout of past disasters in Bali and Lombok decreased the number of tourists, which deterred the government recovery plan for the current account deficit (CAD). The situation prompted the development of Tourism Crisis Management (MKK) to mitigate potential disasters or crisis.
Approach and Result
We implemented 3 approaches; literature studies, focus group discussion, and quantitative & qualitative survey using primary & secondary data. The analysis was done in 2 stages; First, we discovered foreign tourists’ perception towards disaster, decision-making processes, and preferred travel destinations using big data analysis, then we used the findings to develop strategic mapping and action plans. The result was a set of strategic advice for Bank Indonesia and related stakeholders (Minister/Institutions) to formulate policies that could potentially increase government revenue in trade service.
Onwards to Indonesia’s infrastructure service that the people deserved
Multiple Public-Private Partnership (PPP) Projects
The Challenge
Indonesian government seeks partnerships with private sectors to raise the country’s infrastructure investment (USD 319.7Bn) and push ongoing and future project developments. However, Public-Private Partnership (PPP) is a newly developed financing scheme and there are only a few experts specialized in Indonesian PPP.
Approach and Result
We conduct data gathering through real-demand surveys, big data analysis, strategic planning focusing on risk-sharing between public & private sectors, policy analysis, and feasibility study development. The results are data analysis and strategic planning documents which successfully lead to better infrastructure service for the public, more structured PPP projects, successful transactions, timely and realistic PPP project implementation.
As a newly developed financing scheme, there is still a few experts specialized in Indonesian Public-Private Partnership (PPP).
Weighing feasibility through local’s perspective
Initiatives
The Challenge
Each year thousands of feasibility studies are generated in Indonesia, but very few of them take into account local needs and characteristics. Most would focus more on inputs, outputs, investments, debt/equity, and market viability, thus assigning too many variations in the operational phase of the study.
Approach and Result
By taking into account various socio-economic factors and employing numerous surveys and big data analysis, our study delivers relation between cost and benefit of the project and most importantly, to whom it would be distributed the most. Understanding and acknowledging local and communal perspectives whether it is in rural or urban locations will raise higher acceptance results of the feasibility study, which lead to better project results.
Benefits of Conducting a Feasibility Study
CLIENT & PARTNERS
office
Lina Building, 2nd Floor Unit 211JL. Rasuna Said Kav. B7
South Jakarta 12910 - Indonesia
Workshop
At Braga Tech OfficeJl. Cilaki No.23, Bandung Wetan
Bandung City 40114 - Indonesia